Do you know this one? “What’s the difference between watch and timepiece? ……………. About $3’000!”
Yes, nowadays the archaic word ‘timepiece‘ makes a major comeback. We see it in the watch magazines, we have sales guys in posh stores trying to sell us their timepieces and we wonder where did the watch go? People either recognize it as a snobby way to call watch or those, who are bit more familiar with the watch industry, understand it as a timekeeping instrument crafted by hand to the perfection, often with an outstanding mechanism (just admire this Richard Mille’s tourbillon watch movement .. oh, and forget the $3k rule here!!)
Well, there is a bit more into that. After discovering Eone brand I suddenly perceive another, more profound difference between watch and timepiece… watch implies that you have to watch it in order to tell the time. In other words, it requires you to have good or good enough vision. But what about vision impaired and blind people? They cannot watch the watch!
Enters Eone timepiece!
Eone is a brand whose mission is to create fashionable products for everyone. That is for EveryONE.
Their debut product – The Bradley Timepiece – was created to accommodate both sighted and vision impaired users. We not only see the time, we touch the time. The idea behind this instrument is brilliant, yet so simple: time is indicated by two ball bearings, one indicating the minutes (top) and the other one the hours (side).
And why Bradley? Inspired and named after Brad Snyder, ex-naval officer who lost his eyesight in an explosion in Afghanistan, gold and silver medal winner from 2012 Paralympics in London.
It is my husband, major watch aficionado, who discovered and talked to me about this timepiece. Of course I couldn’t resist and got one… and I love it!! It took me some time to learn to tell the time on it (trying to look cool touching my watch but then baffled checked my mobile, haha!) but it is only question of practice🙂
For over $300 it is not really a cheap accessory, I consider it rather a statement and encouragement. Financial encouragement to a brand with revolutionary product and a noble mission and statement to the world, that we can and should work on breaking through the limitations around us.
“Because telling time shouldn’t require sight” inspired by Brad Snyder.